BMW car sare aimed at drivers who want sports cars, but still want the luxurious touches. Mercedes-Benz builds cars for those who prize quiet interiors, decent handling and comfort above all, besides the powerful engine. Audi, being the overachieving arm of the Volkswagen Group, tries to make a compromise between the two.
The differences between these cars are not big, but in advertising the things are not the same. While I was making a research for this article, checking every print advertisement that I could find for these brands I saw that Mercedes ads invests far more than its competitors in print ads and invests very well. The ads for Mercedes are far better than those made for its competitors, Audi and BMW, but that may be a subjective opinion of mine.
You shouldn’t be influenced by me and try to form your own opinion regarding their print ads by checking them out in this article.
Mercedes Benz: Left Brain – Right Brain
Mercedes Benz: Left Brain – Right Brain 2
Individual power distribution for each wheel
Winter is not winter anymore
Brake Assist Plus. Extra braking force when you need it
See better in the dark. The night vision assistant of Mercedes-Benz
With ABS, ESP, ILS and BAS Brake Assist the road is a safer place to be. For everybody
Mercedes-Benz S-Class: Ex-wife
Mercedes-Benz Attention Assist. Keeps you awake
Makes obstacles audible
You can’t tell by the sound
Spots the danger before you do
Only his master can tame
Remembers the characteristics of the driver
Detects every hidden danger
Mercedes-Benz Viano & Vito
Spacious. The B-Class Taxi
Quattro. Independent grip. Intelligently applied
Conquer winter, with Audi Genuine Wheel and Tire Packages
Audi Quattro
The New Audi A1. With powerful yet efficient engines
Less CO2. From only 99g/km. The Audi A3
Choose your sky
Jealousy. The new Audi A7 Sportback quattro
Audi R8. A sporty car full of history
Audi Adaptive Light with lighting directed by GPS. Anticipate the road
Always keeps enough distance: AUDI A7 with adaptive cruise control
Audi parking system. Easy park
Audi fatigue detector. Wake up!
BMW Premium Selection used cars. As if they’d never touched the road
The new BMW K 1200 R. No mercy
Use original parts. BMW. The ultimate driving machine
Adaptive headlights
BMW R 1200 RT. Make the world go round
Create your own monster
Checkmate
There is a man along your path
BMW workshop, specialized medicine for your vehicle
BMW workshop, specialized medicine for your vehicle 2
Exceptional service keeps BMWs performing like BMWs
Joy Was Born for the Left Lane
Shape the Future – By Creating It
Even angels give in to temptation
Merci
BMW with Backup Sensors
To promote BMW’s Night Vision system Publicis, Mexico created a press campaign simulating torn prints in order to show how the system “rips” the night apart letting daylight clarity detect people and animals up to a distance of 500 meters
