As the saying goes, you only get one chance to make a first impression. This is especially important to remember if you’re designing a landing page for a product or service. When a potential customer arrives at your product’s landing page – if the copy isn’t right, if the product doesn’t seem compelling enough or if the design is lacking, then you may find lower sales than you otherwise should have. People will be more inclined to abandon the page and are significantly less likely to return, let alone buy anything, sign up or download your app.
A well designed, thoughtfully created landing page inspires confidence in the product that it’s selling. And this stands to reason – if a product developer spends time on the visual aesthetic of the marketing page, then it’s highly likely that they’ve spent time and effort on making sure the product is well designed too. Landing pages that do a good job of showing what the product looks like and succinctly and easily explaining the benefits can benefit from more product downloads, signups and sales and can also be talked about more often.
Of course, designing the perfect landing page is no easy feat, but to help you on your way we’ve brought together a roundup of beautiful, stunning designs that show off the product well. Hopefully you’ll find this collection a source of inspiration for your next project.
Alex writes for printing experts Print Express, who specialise in high quality business cards, postcards & brochure printing. In his spare time he studies both print & web design and tries to improve his Photoshop skills.